SEO tools

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Check search performance, indexing, and site health.

Which SEO tool to start with

For a site you own, start with Google Search Console and Bing Webmaster Tools. Their reports show how those search engines see your pages, including search performance and indexing. SimilarWeb serves a different purpose: its traffic figures are estimates for market research, not a substitute for your own search data.

Use PageSpeed Insights when you are investigating page performance. SEO audit tools can surface items to review, but a checklist score alone does not tell you whether a page answers a visitor's question or deserves to rank.

Browse resources

Google Search Console

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Start here for first-party Google Search data: queries, clicks, impressions, indexing, and sitemaps. You need to verify ownership of the site to see its private reports.

SimilarWeb

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Use its traffic estimates to explore other sites and broader market trends. Treat the numbers as directional estimates rather than a replacement for analytics or search data from your own site.

Bing Webmaster Tools

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Bing's first-party reports cover search performance, indexing, and sitemaps for sites you verify. Useful alongside Google Search Console because the two engines can discover and report different issues.

PageSpeed Insights

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Enter a page URL to review mobile and desktop performance results and improvement suggestions. Run it on representative pages, not only the homepage, since templates and media can differ.

SeoSiteCheckup

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A quick checklist for page-level SEO and technical issues. Use findings as prompts to investigate rather than treating a single score as a measure of search quality.

Seoptimer

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Generates an overview of SEO and usability issues for a page. Helpful for spotting omissions, but verify any recommendation against your site's actual goals and search data.